STEVENS RICHARD W. (2002). MARKETING RESEARCH: TEXT AND CASES. JAICO PUBLISHING HOUSE.
Chicago Style (17. basım) AtıfSTEVENS RICHARD W. MARKETING RESEARCH: TEXT AND CASES. MUMBAI: JAICO PUBLISHING HOUSE, 2002.
MLA (9th ed.) AtıfSTEVENS RICHARD W. MARKETING RESEARCH: TEXT AND CASES. JAICO PUBLISHING HOUSE, 2002.
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