BOYD H P. (1990). MARKETING RESEARCH: TEXT AND CASES (7TH.). IRWIN MCGRAW-HILL.
Chicago Style (17th ed.) CitationBOYD H P. MARKETING RESEARCH: TEXT AND CASES. 7TH. HOMEWOOD: IRWIN MCGRAW-HILL, 1990.
MLA (9th ed.) CitationBOYD H P. MARKETING RESEARCH: TEXT AND CASES. 7TH. IRWIN MCGRAW-HILL, 1990.
Warning: These citations may not always be 100% accurate.