MARKETING MANAGEMENT : STRATEGY; PLANNING AND IMPLEMENTATION

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• SALES PROGRAM MANAGEMENT :FORMULATION AND IMPLEMENTATION
  Dahkki: SHAPIRO BENSON P
  Almmustuhtton: (1977)
• MARKETING STRATEGY: PLANNING AND IMPLEMENTATION
  Dahkki: BOYD HARPER W
  Almmustuhtton: (1999)
• MARKETING STRATEGY : PLANNING AND IMPLEMENTATION
  Dahkki: WALKER ORVILLE C
  Almmustuhtton: (1999)
• Marketing Strategy: Planning, Implementation and Control
  Dahkki: Jain, Subhash C.
  Almmustuhtton: (2008)
• Marketing strategy planning implementation and control
  Dahkki: Jain, S
  Almmustuhtton: (2004)