SCHULTZ DON E. (2001). STRATEGIC BRAND COMMUNICATION CAMPAIGNS. NTC BUSINESS BOOKS.
Cita Chicago Style (17a ed.)SCHULTZ DON E. STRATEGIC BRAND COMMUNICATION CAMPAIGNS. CHICAGO: NTC BUSINESS BOOKS, 2001.
Cita MLA (9a ed.)SCHULTZ DON E. STRATEGIC BRAND COMMUNICATION CAMPAIGNS. NTC BUSINESS BOOKS, 2001.
Precaución: Estas citas no son 100% exactas.