SCHULTZ DON E. (2001). STRATEGIC BRAND COMMUNICATION CAMPAIGNS. NTC BUSINESS BOOKS.
Lua i Stíl Chicago (17ú heag.)SCHULTZ DON E. STRATEGIC BRAND COMMUNICATION CAMPAIGNS. CHICAGO: NTC BUSINESS BOOKS, 2001.
Lua MLA (9ú heag.)SCHULTZ DON E. STRATEGIC BRAND COMMUNICATION CAMPAIGNS. NTC BUSINESS BOOKS, 2001.
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