APA-Zitierstil (7. Ausg.)

SCHULTZ DON E. (2001). STRATEGIC BRAND COMMUNICATION CAMPAIGNS (5TH.). NTC BUSINESS BOOKS.

Chicago-Zitierstil (17. Ausg.)

SCHULTZ DON E. STRATEGIC BRAND COMMUNICATION CAMPAIGNS. 5TH. U.S.A: NTC BUSINESS BOOKS, 2001.

MLA-Zitierstil (9. Ausg.)

SCHULTZ DON E. STRATEGIC BRAND COMMUNICATION CAMPAIGNS. 5TH. NTC BUSINESS BOOKS, 2001.