SCHULTZ DON E. (2001). STRATEGIC BRAND COMMUNICATION CAMPAIGNS (5TH.). NTC BUSINESS BOOKS.
Cita Chicago Style (17a ed.)SCHULTZ DON E. STRATEGIC BRAND COMMUNICATION CAMPAIGNS. 5TH. U.S.A: NTC BUSINESS BOOKS, 2001.
Cita MLA (9a ed.)SCHULTZ DON E. STRATEGIC BRAND COMMUNICATION CAMPAIGNS. 5TH. NTC BUSINESS BOOKS, 2001.
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