APA (7th ed.) Citation

BOYD HARPER W. (1990). MARKETING RESEARCH: TEXT & CASES (7TH.). IRWIN MCGRAW-HILL.

Chicago Style (17th ed.) Citation

BOYD HARPER W. MARKETING RESEARCH: TEXT & CASES. 7TH. HOMEWOOD: IRWIN MCGRAW-HILL, 1990.

MLA (9th ed.) Citation

BOYD HARPER W. MARKETING RESEARCH: TEXT & CASES. 7TH. IRWIN MCGRAW-HILL, 1990.