Style de citation APA (7e éd.)

BOYD HARPER W. (1990). MARKETING RESEARCH: TEXT & CASES (7TH.). IRWIN MCGRAW-HILL.

Style de citation Chicago (17e éd.)

BOYD HARPER W. MARKETING RESEARCH: TEXT & CASES. 7TH. HOMEWOOD: IRWIN MCGRAW-HILL, 1990.

Style de citation MLA (9e éd.)

BOYD HARPER W. MARKETING RESEARCH: TEXT & CASES. 7TH. IRWIN MCGRAW-HILL, 1990.