COOPER S W. (1990). SUCCESSFUL MARKETING PLAN: A DISCIPLINED & COMPREHENSIVE APPROACH. NTC BUSINESS BOOKS.
Cita Chicago (17th ed.)COOPER S W. SUCCESSFUL MARKETING PLAN: A DISCIPLINED & COMPREHENSIVE APPROACH. U S A: NTC BUSINESS BOOKS, 1990.
Cita MLA (9th ed.)COOPER S W. SUCCESSFUL MARKETING PLAN: A DISCIPLINED & COMPREHENSIVE APPROACH. NTC BUSINESS BOOKS, 1990.
Atenció: Aquestes cites poden no estar 100% correctes.