COOPER S W. (1990). SUCCESSFUL MARKETING PLAN: A DISCIPLINED & COMPREHENSIVE APPROACH. NTC BUSINESS BOOKS.
Cita Chicago Style (17a ed.)COOPER S W. SUCCESSFUL MARKETING PLAN: A DISCIPLINED & COMPREHENSIVE APPROACH. U S A: NTC BUSINESS BOOKS, 1990.
Cita MLA (9a ed.)COOPER S W. SUCCESSFUL MARKETING PLAN: A DISCIPLINED & COMPREHENSIVE APPROACH. NTC BUSINESS BOOKS, 1990.
Precaución: Estas citas no son 100% exactas.