APA-referens (7:e uppl.)

COOPER S W. (1990). SUCCESSFUL MARKETING PLAN: A DISCIPLINED & COMPREHENSIVE APPROACH. NTC BUSINESS BOOKS.

Chicago-referens (17:e uppl.)

COOPER S W. SUCCESSFUL MARKETING PLAN: A DISCIPLINED & COMPREHENSIVE APPROACH. U S A: NTC BUSINESS BOOKS, 1990.

MLA-referens (9:e uppl.)

COOPER S W. SUCCESSFUL MARKETING PLAN: A DISCIPLINED & COMPREHENSIVE APPROACH. NTC BUSINESS BOOKS, 1990.