COOPER S W. (1990). SUCCESSFUL MARKETING PLAN: A DISCIPLINED & COMPREHENSIVE APPROACH. NTC BUSINESS BOOKS.
芝加哥风格引文COOPER S W. SUCCESSFUL MARKETING PLAN: A DISCIPLINED & COMPREHENSIVE APPROACH. U S A: NTC BUSINESS BOOKS, 1990.
MLA引文COOPER S W. SUCCESSFUL MARKETING PLAN: A DISCIPLINED & COMPREHENSIVE APPROACH. NTC BUSINESS BOOKS, 1990.
警告：这些引文格式不一定是100％准确.