FLETCHER ALAN. (1988). FUNDAMENTALS OF ADVERTISING RESEARCH (3RD.). WODSWORTH PUBLISHING.
Chicago Style (17th ed.) CitationFLETCHER ALAN. FUNDAMENTALS OF ADVERTISING RESEARCH. 3RD. BELMONT: WODSWORTH PUBLISHING, 1988.
MLA (9th ed.) CitationFLETCHER ALAN. FUNDAMENTALS OF ADVERTISING RESEARCH. 3RD. WODSWORTH PUBLISHING, 1988.
Advarsel: Disse citationer er muligvist ikke 100% nøjagtige.