MCLVER COLIN. (1984). CASE STUDIES IN MARKETING,ADVERTISING & PUBLIC RELATIONS. HEINEMANN.
Chicago Style (17th ed.) CitationMCLVER COLIN. CASE STUDIES IN MARKETING,ADVERTISING & PUBLIC RELATIONS. LONDON: HEINEMANN, 1984.
MLA (9th ed.) CitationMCLVER COLIN. CASE STUDIES IN MARKETING,ADVERTISING & PUBLIC RELATIONS. HEINEMANN, 1984.
Warning: These citations may not always be 100% accurate.