MCLVER COLIN. (1984). CASE STUDIES IN MARKETING,ADVERTISING & PUBLIC RELATIONS. HEINEMANN.
Cita Chicago (17th ed.)MCLVER COLIN. CASE STUDIES IN MARKETING,ADVERTISING & PUBLIC RELATIONS. LONDON: HEINEMANN, 1984.
Cita MLA (9th ed.)MCLVER COLIN. CASE STUDIES IN MARKETING,ADVERTISING & PUBLIC RELATIONS. HEINEMANN, 1984.
Atenció: Aquestes cites poden no estar 100% correctes.