MCLVER COLIN. (1984). CASE STUDIES IN MARKETING,ADVERTISING & PUBLIC RELATIONS. HEINEMANN.
Cita Chicago Style (17a ed.)MCLVER COLIN. CASE STUDIES IN MARKETING,ADVERTISING & PUBLIC RELATIONS. LONDON: HEINEMANN, 1984.
Cita MLA (9a ed.)MCLVER COLIN. CASE STUDIES IN MARKETING,ADVERTISING & PUBLIC RELATIONS. HEINEMANN, 1984.
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