MCLVER COLIN. (1984). CASE STUDIES IN MARKETING,ADVERTISING & PUBLIC RELATIONS. HEINEMANN.
Chicago Style (17. basım) AtıfMCLVER COLIN. CASE STUDIES IN MARKETING,ADVERTISING & PUBLIC RELATIONS. LONDON: HEINEMANN, 1984.
MLA (9th ed.) AtıfMCLVER COLIN. CASE STUDIES IN MARKETING,ADVERTISING & PUBLIC RELATIONS. HEINEMANN, 1984.
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