APA (7th ed.) Citation

KOTLER PHILIP. (1988). MARKETING MANAGEMENT: ANALYSIS, PLANNING, IMPLEMENTATION AND CONTROL (6.). PRENTICE -HALL INTERNATIONAL, INC.

Chicago Style (17th ed.) Citation

KOTLER PHILIP. MARKETING MANAGEMENT: ANALYSIS, PLANNING, IMPLEMENTATION AND CONTROL. 6. NEW DELHI: PRENTICE -HALL INTERNATIONAL, INC, 1988.

MLA (9th ed.) Citation

KOTLER PHILIP. MARKETING MANAGEMENT: ANALYSIS, PLANNING, IMPLEMENTATION AND CONTROL. 6. PRENTICE -HALL INTERNATIONAL, INC, 1988.