KOTLER PHILIP. (1988). MARKETING MANAGEMENT: ANALYSIS, PLANNING, IMPLEMENTATION AND CONTROL (6.). PRENTICE -HALL INTERNATIONAL, INC.
Chicago Style (17th ed.) CitationKOTLER PHILIP. MARKETING MANAGEMENT: ANALYSIS, PLANNING, IMPLEMENTATION AND CONTROL. 6. NEW DELHI: PRENTICE -HALL INTERNATIONAL, INC, 1988.
MLA (9th ed.) CitationKOTLER PHILIP. MARKETING MANAGEMENT: ANALYSIS, PLANNING, IMPLEMENTATION AND CONTROL. 6. PRENTICE -HALL INTERNATIONAL, INC, 1988.
Warning: These citations may not always be 100% accurate.