MOHAN MAHENDRA. (1993). ADVERTISING MANAGEMENT: CONCEPTS AND CASES. TATA MCGRAW-HILL PUBLISHING COMPANY.
Chicago Style (17th ed.) CitationMOHAN MAHENDRA. ADVERTISING MANAGEMENT: CONCEPTS AND CASES. NEW DELHI: TATA MCGRAW-HILL PUBLISHING COMPANY, 1993.
MLA (9th ed.) CitationMOHAN MAHENDRA. ADVERTISING MANAGEMENT: CONCEPTS AND CASES. TATA MCGRAW-HILL PUBLISHING COMPANY, 1993.
Warning: These citations may not always be 100% accurate.