MOHAN MAHENDRA. (1993). ADVERTISING MANAGEMENT: CONCEPTS AND CASES. TATA MCGRAW-HILL PUBLISHING COMPANY.
Lua i Stíl Chicago (17ú heag.)MOHAN MAHENDRA. ADVERTISING MANAGEMENT: CONCEPTS AND CASES. NEW DELHI: TATA MCGRAW-HILL PUBLISHING COMPANY, 1993.
Lua MLA (9ú heag.)MOHAN MAHENDRA. ADVERTISING MANAGEMENT: CONCEPTS AND CASES. TATA MCGRAW-HILL PUBLISHING COMPANY, 1993.
Rabhadh: Seans nach mbeach na luanna seo go hiomlán cruinn i ngach uile chás.