MOHAN MAHENDRA. (1993). ADVERTISING MANAGEMENT: CONCEPTS AND CASES. TATA MCGRAW-HILL PUBLISHING COMPANY.
शिकागो शैली (17वां संस्करण) प्रशस्ति पत्रMOHAN MAHENDRA. ADVERTISING MANAGEMENT: CONCEPTS AND CASES. NEW DELHI: TATA MCGRAW-HILL PUBLISHING COMPANY, 1993.
एमएलए (9वां संस्करण) प्रशस्ति पत्रMOHAN MAHENDRA. ADVERTISING MANAGEMENT: CONCEPTS AND CASES. TATA MCGRAW-HILL PUBLISHING COMPANY, 1993.
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