APA (7th ed.) Citation

RIES AL. (1989). BOTTOM - UP MARKETING. MCGRAW-HILL.

Chicago Style (17th ed.) Citation

RIES AL. BOTTOM - UP MARKETING. NEW YORK: MCGRAW-HILL, 1989.

MLA (9th ed.) Citation

RIES AL. BOTTOM - UP MARKETING. MCGRAW-HILL, 1989.