HARVARD BUSINESS REVIEW. (1981). IMPLEMENTING MARKETING STRATEGIES. HARVARD BUS. SCHOOL.
Cita Chicago Style (17a ed.)HARVARD BUSINESS REVIEW. IMPLEMENTING MARKETING STRATEGIES. USA: HARVARD BUS. SCHOOL, 1981.
Cita MLA (9a ed.)HARVARD BUSINESS REVIEW. IMPLEMENTING MARKETING STRATEGIES. HARVARD BUS. SCHOOL, 1981.
Precaución: Estas citas no son 100% exactas.