HARVARD BUSINESS REVIEW. (1981). IMPLEMENTING MARKETING STRATEGIES. HARVARD BUS. SCHOOL.
Chicago Style aipamenaHARVARD BUSINESS REVIEW. IMPLEMENTING MARKETING STRATEGIES. USA: HARVARD BUS. SCHOOL, 1981.
MLA aipamenaHARVARD BUSINESS REVIEW. IMPLEMENTING MARKETING STRATEGIES. HARVARD BUS. SCHOOL, 1981.
Kontuz: berrikusi erreferentzia hauek erabili aurretik.