LILIEN GARY L. (1983). MARKETING DECISION MAKING CHAPTER 12 - 22. HARPER & ROW.
Chicago Style (17th ed.) CitationLILIEN GARY L. MARKETING DECISION MAKING CHAPTER 12 - 22. NEW YORK: HARPER & ROW, 1983.
MLA (9th ed.) CitationLILIEN GARY L. MARKETING DECISION MAKING CHAPTER 12 - 22. HARPER & ROW, 1983.
Warning: These citations may not always be 100% accurate.