Cita APA (7a ed.)

LILIEN GARY L. (1983). MARKETING DECISION MAKING CHAPTER 12 - 22. HARPER & ROW.

Cita Chicago Style (17a ed.)

LILIEN GARY L. MARKETING DECISION MAKING CHAPTER 12 - 22. NEW YORK: HARPER & ROW, 1983.

Cita MLA (9a ed.)

LILIEN GARY L. MARKETING DECISION MAKING CHAPTER 12 - 22. HARPER & ROW, 1983.