Cita APA (7th ed.)

CHURCHILL GILBERT A. (2004). BASIC MARKETING RESEARCH (5TH.). SOUTH-WESTERN COLLEGE PUBLISHING CO.

Cita Chicago (17th ed.)

CHURCHILL GILBERT A. BASIC MARKETING RESEARCH. 5TH. OHIO: SOUTH-WESTERN COLLEGE PUBLISHING CO, 2004.

Cita MLA (9th ed.)

CHURCHILL GILBERT A. BASIC MARKETING RESEARCH. 5TH. SOUTH-WESTERN COLLEGE PUBLISHING CO, 2004.