APA (7th ed.) Citation

CHURCHILL GILBERT A. (2004). BASIC MARKETING RESEARCH (5TH.). SOUTH-WESTERN COLLEGE PUBLISHING CO.

Chicago Style (17th ed.) Citation

CHURCHILL GILBERT A. BASIC MARKETING RESEARCH. 5TH. OHIO: SOUTH-WESTERN COLLEGE PUBLISHING CO, 2004.

MLA (9th ed.) Citation

CHURCHILL GILBERT A. BASIC MARKETING RESEARCH. 5TH. SOUTH-WESTERN COLLEGE PUBLISHING CO, 2004.