CHURCHILL GILBERT A. (2004). BASIC MARKETING RESEARCH (5TH.). SOUTH-WESTERN COLLEGE PUBLISHING CO.
Čikaški stil citiranja (17. izdanje)CHURCHILL GILBERT A. BASIC MARKETING RESEARCH. 5TH. OHIO: SOUTH-WESTERN COLLEGE PUBLISHING CO, 2004.
MLA način citiranja (9. izdanje)CHURCHILL GILBERT A. BASIC MARKETING RESEARCH. 5TH. SOUTH-WESTERN COLLEGE PUBLISHING CO, 2004.
Upozorenje: Ovi citati možda nisu uvijek 100% točni.