Cita APA (7th ed.)

KOTLER PHILIP. (1994). MARKETING MANAGEMENT: ANALYSIS PLANNING IMPLEMENTATION, AND CONTROL (7TH.). PRENTICE HALL OF INDIA.

Cita Chicago (17th ed.)

KOTLER PHILIP. MARKETING MANAGEMENT: ANALYSIS PLANNING IMPLEMENTATION, AND CONTROL. 7TH. NEW DELHI: PRENTICE HALL OF INDIA, 1994.

Cita MLA (9th ed.)

KOTLER PHILIP. MARKETING MANAGEMENT: ANALYSIS PLANNING IMPLEMENTATION, AND CONTROL. 7TH. PRENTICE HALL OF INDIA, 1994.