KOTLER PHILIP. (1994). MARKETING MANAGEMENT: ANALYSIS PLANNING IMPLEMENTATION, AND CONTROL (7TH.). PRENTICE HALL OF INDIA.
Chicago-Zitierstil (17. Ausg.)KOTLER PHILIP. MARKETING MANAGEMENT: ANALYSIS PLANNING IMPLEMENTATION, AND CONTROL. 7TH. NEW DELHI: PRENTICE HALL OF INDIA, 1994.
MLA-Zitierstil (9. Ausg.)KOTLER PHILIP. MARKETING MANAGEMENT: ANALYSIS PLANNING IMPLEMENTATION, AND CONTROL. 7TH. PRENTICE HALL OF INDIA, 1994.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.