KOTLER PHILIP. (1994). MARKETING MANAGEMENT: ANALYSIS PLANNING IMPLEMENTATION, AND CONTROL (7TH.). PRENTICE HALL OF INDIA.
Cita Chicago Style (17a ed.)KOTLER PHILIP. MARKETING MANAGEMENT: ANALYSIS PLANNING IMPLEMENTATION, AND CONTROL. 7TH. NEW DELHI: PRENTICE HALL OF INDIA, 1994.
Cita MLA (9a ed.)KOTLER PHILIP. MARKETING MANAGEMENT: ANALYSIS PLANNING IMPLEMENTATION, AND CONTROL. 7TH. PRENTICE HALL OF INDIA, 1994.
Precaución: Estas citas no son 100% exactas.