Gilligan, C. (2003). Strategic Marketing Planning. John Wiley & Sons.
Chicago Style (17th ed.) CitationGilligan, Colin. Strategic Marketing Planning. Chichester England: John Wiley & Sons, 2003.
MLA (9th ed.) CitationGilligan, Colin. Strategic Marketing Planning. John Wiley & Sons, 2003.
Warning: These citations may not always be 100% accurate.