APA (7th ed.) Citation

Gilligan, C. (2003). Strategic Marketing Planning. John Wiley & Sons.

Chicago Style (17th ed.) Citation

Gilligan, Colin. Strategic Marketing Planning. Chichester England: John Wiley & Sons, 2003.

MLA (9th ed.) Citation

Gilligan, Colin. Strategic Marketing Planning. John Wiley & Sons, 2003.

Warning: These citations may not always be 100% accurate.