APA (7th ed.) Citation

Govindarajan, V. (2012). Reverse Innovation. HBR Press.

Chicago Style (17th ed.) Citation

Govindarajan, Vijay. Reverse Innovation. Boston: HBR Press, 2012.

MLA (9th ed.) Citation

Govindarajan, Vijay. Reverse Innovation. HBR Press, 2012.

Warning: These citations may not always be 100% accurate.