Cita APA (7th ed.)

Govindarajan, V. (2012). Reverse Innovation. HBR Press.

Cita Chicago (17th ed.)

Govindarajan, Vijay. Reverse Innovation. Boston: HBR Press, 2012.

Cita MLA (9th ed.)

Govindarajan, Vijay. Reverse Innovation. HBR Press, 2012.