Govindarajan, V. (2012). Reverse Innovation. HBR Press.
Chicago-čujuhus (17. p.)Govindarajan, Vijay. Reverse Innovation. Boston: HBR Press, 2012.
MLA-čujuhus (9. p.)Govindarajan, Vijay. Reverse Innovation. HBR Press, 2012.
Muitte dárkkistit čujuhemiid riektatvuođa, ovdal go geavahat daid iežat deavsttas.