AAKER DAVID A. (1975). ADVERTISING MANAGEMENT. PRENTICE -HALL INTERNATIONAL, INC.
Cita Chicago (17th ed.)AAKER DAVID A. ADVERTISING MANAGEMENT. NEW JERSEY: PRENTICE -HALL INTERNATIONAL, INC, 1975.
Cita MLA (9th ed.)AAKER DAVID A. ADVERTISING MANAGEMENT. PRENTICE -HALL INTERNATIONAL, INC, 1975.
Atenció: Aquestes cites poden no estar 100% correctes.