Cita APA (7a ed.)

AAKER DAVID A. (1975). ADVERTISING MANAGEMENT. PRENTICE -HALL INTERNATIONAL, INC.

Cita Chicago Style (17a ed.)

AAKER DAVID A. ADVERTISING MANAGEMENT. NEW JERSEY: PRENTICE -HALL INTERNATIONAL, INC, 1975.

Cita MLA (9a ed.)

AAKER DAVID A. ADVERTISING MANAGEMENT. PRENTICE -HALL INTERNATIONAL, INC, 1975.