AAKER DAVID A. (1975). ADVERTISING MANAGEMENT. PRENTICE -HALL INTERNATIONAL, INC.
Lua i Stíl Chicago (17ú heag.)AAKER DAVID A. ADVERTISING MANAGEMENT. NEW JERSEY: PRENTICE -HALL INTERNATIONAL, INC, 1975.
Lua MLA (9ú heag.)AAKER DAVID A. ADVERTISING MANAGEMENT. PRENTICE -HALL INTERNATIONAL, INC, 1975.
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