Cita APA (7a ed.)

JEFKINS FRANK. (1983). DICTIONARY OF MARKETING,ADVERTISING AND PUBLIC RELATIONS (2ND.). INTERTEXT BOOKS.

Cita Chicago Style (17a ed.)

JEFKINS FRANK. DICTIONARY OF MARKETING,ADVERTISING AND PUBLIC RELATIONS. 2ND. BOMBAY: INTERTEXT BOOKS, 1983.

Cita MLA (9a ed.)

JEFKINS FRANK. DICTIONARY OF MARKETING,ADVERTISING AND PUBLIC RELATIONS. 2ND. INTERTEXT BOOKS, 1983.