Cita APA (7th ed.)

JEFKINS FRANK. (1983). DICTIONARY OF MARKETING,ADVERTISING AND PUBLIC RELATIONS (2ND.). INTERTEXT BOOKS.

Cita Chicago (17th ed.)

JEFKINS FRANK. DICTIONARY OF MARKETING,ADVERTISING AND PUBLIC RELATIONS. 2ND. BOMBAY: INTERTEXT BOOKS, 1983.

Cita MLA (9th ed.)

JEFKINS FRANK. DICTIONARY OF MARKETING,ADVERTISING AND PUBLIC RELATIONS. 2ND. INTERTEXT BOOKS, 1983.