JEFKINS FRANK. (1983). DICTIONARY OF MARKETING,ADVERTISING AND PUBLIC RELATIONS (2ND.). INTERTEXT BOOKS.
Chicago-viite (17. p.)JEFKINS FRANK. DICTIONARY OF MARKETING,ADVERTISING AND PUBLIC RELATIONS. 2ND. BOMBAY: INTERTEXT BOOKS, 1983.
MLA-viite (9. p.)JEFKINS FRANK. DICTIONARY OF MARKETING,ADVERTISING AND PUBLIC RELATIONS. 2ND. INTERTEXT BOOKS, 1983.
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