Cita APA (7a ed.)

STANTON WILLIAM. (1984). FUNDAMENTALS OF MARKETING (7TH.). MCGRAW-HILL.

Cita Chicago Style (17a ed.)

STANTON WILLIAM. FUNDAMENTALS OF MARKETING. 7TH. AUCKLAND: MCGRAW-HILL, 1984.

Cita MLA (9a ed.)

STANTON WILLIAM. FUNDAMENTALS OF MARKETING. 7TH. MCGRAW-HILL, 1984.