APA (7th ed.) Citation

STANTON WILLIAM J. (1994). FUNDAMENTALS OF MARKETING (10TH.). MCGRAW HILL BOOK COMPANY.

Chicago Style (17th ed.) Citation

STANTON WILLIAM J. FUNDAMENTALS OF MARKETING. 10TH. NEW YORK: MCGRAW HILL BOOK COMPANY, 1994.

MLA (9th ed.) Citation

STANTON WILLIAM J. FUNDAMENTALS OF MARKETING. 10TH. MCGRAW HILL BOOK COMPANY, 1994.