APA-Zitierstil (7. Ausg.)

STANTON WILLIAM J. (1994). FUNDAMENTALS OF MARKETING (10TH.). MCGRAW HILL BOOK COMPANY.

Chicago-Zitierstil (17. Ausg.)

STANTON WILLIAM J. FUNDAMENTALS OF MARKETING. 10TH. NEW YORK: MCGRAW HILL BOOK COMPANY, 1994.

MLA-Zitierstil (9. Ausg.)

STANTON WILLIAM J. FUNDAMENTALS OF MARKETING. 10TH. MCGRAW HILL BOOK COMPANY, 1994.