APA-viite (7. p.)

STANTON WILLIAM J. (1994). FUNDAMENTALS OF MARKETING (10TH.). MCGRAW HILL BOOK COMPANY.

Chicago-viite (17. p.)

STANTON WILLIAM J. FUNDAMENTALS OF MARKETING. 10TH. NEW YORK: MCGRAW HILL BOOK COMPANY, 1994.

MLA-viite (9. p.)

STANTON WILLIAM J. FUNDAMENTALS OF MARKETING. 10TH. MCGRAW HILL BOOK COMPANY, 1994.