STANTON WILLIAM J. (1994). FUNDAMENTALS OF MARKETING (10TH.). MCGRAW HILL BOOK COMPANY.
Style de citation Chicago (17e éd.)STANTON WILLIAM J. FUNDAMENTALS OF MARKETING. 10TH. NEW YORK: MCGRAW HILL BOOK COMPANY, 1994.
Style de citation MLA (9e éd.)STANTON WILLIAM J. FUNDAMENTALS OF MARKETING. 10TH. MCGRAW HILL BOOK COMPANY, 1994.
Attention : ces citations peuvent ne pas être correctes à 100%.