STANTON WILLIAM J. (1994). FUNDAMENTALS OF MARKETING (10TH.). MCGRAW HILL BOOK COMPANY.
Čikaški stil citiranja (17. izdanje)STANTON WILLIAM J. FUNDAMENTALS OF MARKETING. 10TH. NEW YORK: MCGRAW HILL BOOK COMPANY, 1994.
MLA način citiranja (9. izdanje)STANTON WILLIAM J. FUNDAMENTALS OF MARKETING. 10TH. MCGRAW HILL BOOK COMPANY, 1994.
Upozorenje: Ovi citati možda nisu uvijek 100% točni.