APA (7th ed.) Citation

STANTON WILLIAM J. (1984). FUNDAMENTALS OF MARKETING (7TH.). MCGRAW-HILL.

Chicago Style (17th ed.) Citation

STANTON WILLIAM J. FUNDAMENTALS OF MARKETING. 7TH. NEW YORK: MCGRAW-HILL, 1984.

MLA (9th ed.) Citation

STANTON WILLIAM J. FUNDAMENTALS OF MARKETING. 7TH. MCGRAW-HILL, 1984.